In this paper, a new approach to mobility management is described as well as the Italian reference scenario, where the transportation offer is changing towards the provision of different transportation services like public transport, car sharing, bike sharing, public transport for weak mobility demand areas. The role of the Public administration becomes crucial either for the funding of public transport or the governance of the mobility services portfolio, with a change of mobility concept towards a mobility as a service one. Piedmont Region, a Local Public Administration, charged 5T Company to realize a Regional Service Centre (CSR) for the Governance of the regional mobility services. An appropriate application of ITS and Business Intelligence techniques on CSR data will enable a Managing by data approach to reach this goal.